Ku6's new focus
By Zhu Shenshen |
June 8, 2012, Friday
|
Print Edition
Print Edition
KU6.COM, an online video subsidiary under Shanda Entertainment, has adopted a business strategy to focus on media and social functions, the company said yesterday.
Different from online video giants like Youku and Tudou which invest heavily in copyrights of popular TV serials, Ku6 will focus on user-generated content and social functions among users. The company will improve profitability through a new business model from advertising income.
Different from online video giants like Youku and Tudou which invest heavily in copyrights of popular TV serials, Ku6 will focus on user-generated content and social functions among users. The company will improve profitability through a new business model from advertising income.
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