LG takes on Samsung with curved-screen phone
Print Edition
LG Electronics unveiled yesterday a curved-screen smartphone, taking on Samsung in a niche market seen as a first step toward fully flexible products.
Despite its name, the “G-Flex” does not bend, but uses flexible OLED to produce a curved 6-inch display.
The model is “the best representation yet of how a smartphone should be curved,” President of LG’s mobile unit Park Jong-Seok said, in a clear dig at Samsung. Earlier this month, Samsung started retailing its “Galaxy Round” — a 5.7-inch handset with a display that curves from side-to-side to fit the contour of the hand.
The “G-Flex” is curved on the vertical axis in order to, the company said, “follow the contour of the face.”
Curved displays are already commercially available in large-screen televisions offered by both Samsung and LG.
The displays are meant to offer a more immersive viewing experience but cost sharply more than standard screens.
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