Lawsuit win may not boost Apple's market share
By Zhu Shenshen |
August 30, 2012, Thursday
|
Print Edition
Print Edition
APPLE Inc's No. 7 ranking in China's smartphone market, the world's biggest, won't rise although it won a decisive patent lawsuit against market leader Samsung last week, analysts said yesterday.
Popular in the high-end mobile phone market, Apple's lack of low-cost models and 3G phones that support China Mobile's network, the country's No. 1 mobile operator, will limit its market share, said Kevin Wang, research director of IHS iSuppli, a US-based researcher.
"To succeed, Apple must offer (various) products whose prices and features appeal to Chinese consumers," Wang said. "If Apple can do this, it stands to cash in on the country's smartphone market, which is growing."
Apple's share of the domestic market was 7.5 percent at the end of the second quarter, ranking No. 7 behind Samsung's 20.8 percent, Lenovo Mobile's 11 percent, according to IHS iSuppli.
Another research report concluded Apple had 5.9 percent share, still No. 7 behind Samsung's 21.3 percent, Lenovo's 12 percent and Huawei's 11.7 percent at the end of June.
Apple's iPhone currently supports the networks of China Unicom and China Telecom.
The lawsuit has put the spotlight on Google's Android system but Wang Ying, an analyst at Analysys International, suggested Microsoft's mobile operating system, Windows Phone, may ultimately gain from the Apple-Samsung case.
He said Samsung, ZTE and HTC, which use the Android system, may be forced to turn to the Windows Phone system as Apple's iOS is a closed system to other brands.
"Apple wins the case but it won't change the market structure at least in the short period," Wang said.
A jury in California last week ordered Samsung to pay Apple US$1.05 billion in damages, the biggest sum so far awarded in an intellectual property case, after ruling that the South Korean technology giant had illegally used Apple's design and patents related to the iPhone for its own models.
Popular in the high-end mobile phone market, Apple's lack of low-cost models and 3G phones that support China Mobile's network, the country's No. 1 mobile operator, will limit its market share, said Kevin Wang, research director of IHS iSuppli, a US-based researcher.
"To succeed, Apple must offer (various) products whose prices and features appeal to Chinese consumers," Wang said. "If Apple can do this, it stands to cash in on the country's smartphone market, which is growing."
Apple's share of the domestic market was 7.5 percent at the end of the second quarter, ranking No. 7 behind Samsung's 20.8 percent, Lenovo Mobile's 11 percent, according to IHS iSuppli.
Another research report concluded Apple had 5.9 percent share, still No. 7 behind Samsung's 21.3 percent, Lenovo's 12 percent and Huawei's 11.7 percent at the end of June.
Apple's iPhone currently supports the networks of China Unicom and China Telecom.
The lawsuit has put the spotlight on Google's Android system but Wang Ying, an analyst at Analysys International, suggested Microsoft's mobile operating system, Windows Phone, may ultimately gain from the Apple-Samsung case.
He said Samsung, ZTE and HTC, which use the Android system, may be forced to turn to the Windows Phone system as Apple's iOS is a closed system to other brands.
"Apple wins the case but it won't change the market structure at least in the short period," Wang said.
A jury in California last week ordered Samsung to pay Apple US$1.05 billion in damages, the biggest sum so far awarded in an intellectual property case, after ruling that the South Korean technology giant had illegally used Apple's design and patents related to the iPhone for its own models.
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