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January 11, 2014

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Lenovo ignores global decline

China’s Lenovo Group Ltd, the world’s No. 1 personal computer vendor, expanded its sales and market share in the fourth quarter, despite a seventh-straight quarter decline in global PC sales.

Among top-5 PC vendors, Lenovo and Dell Inc increased their sales in the quarter, while those of Hewlett-Packard, Acer Group and Asus declined, according to US-based research firm Gartner Inc.

Worldwide PC sales totaled 82.6 million units in the fourth quarter, a 6.9 percent decline from a year earlier.

“Strong growth in tablets continued to negatively impact PC growth in the emerging markets,” said Mikako Kitagawa, principal analyst at Gartner. “But we increasingly believe markets, such as the US market, have bottomed out as the adjustment to the installed base slows.”

In emerging markets, the connectivity device for most consumers is a smartphone, and their computing device is a tablet, analysts said.

At the end of the fourth quarter, Lenovo took the lead with an 18.1 percent market share, followed by HP’s 16.4 percent, Dell’s 11.8 percent, Acer’s 7.8 percent and Asus’ 6.5 percent.

Acer and Asus’ ranking remained unchanged compared with a year earlier. Both companies have focused on tablets and their fourth-quarter results proved their strategic focus.

Lenovo intends to challenge Apple Inc and Samsung Electronics through innovation and expansion in non-PC sectors such as smartphone, tablet computer and TVs.

 




 

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