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LinkedIn to add more local features to its Chinese website

LINKEDIN, the world’s largest professional network, said it plans to add more local features to its website in the near future, as it accumulated more than 5 million Chinese registered users after launching a beta version of Chinese website in February this year.

Derek Shen, president of LinkedIn China and vice president of LinkedIn Corp, said about 90 percent of new users registered their LinkedIn accounts at its Chinese site, and mobile traffic made up about half of its total visits, a much higher level than the global average.

Currently more than 60 percent of Chinese LinkedIn users are professionals living in first tier cities including Shanghai, Beijing, Guangzhou and Shenzhen, with Shanghai making up 20 percent of its total Chinese user base, Shen told a press briefing in Shanghai yesterday.

In July, search requests by Chinese users more than tripled from a year ago.

The New York Stock Exchange-listed networking site is expanding its business in China through a venture with venture capital firms Sequoia China and China Broadband Capital.

The company is also stepping up efforts to add localized social functions, including allowing users to connect their accounts with WeChat, the popular smartphone chatting tool by Tencent, to allow professionals better display their career path and professional skills.

It also started to provide recruiting services for large multinational companies as well as Chinese private companies, including Huawei, Tencent and Alibaba to help them find suitable talent in both China and overseas markets.

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