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Macau鈥檚 Versace hotel to have features appealing to Chinese
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Italian fashion house Versace and Macau casino company SJM say the Versace-themed hotel they’re planning for the Asian gambling city will be tweaked to appeal to the Chinese market and open in 2017.
Gianni Versace SpA CEO Gian Giacomo Ferraris said yesterday that the five-star Palazzo Versace would retain the “neoclassical style” found at its other two hotels, in Australia and Dubai. But he added, “clearly there will be some fine tuning with the local culture.”
He declined to give more details, saying designer Donatella Versace would be responsible for the design. The luxury brand, known for its Medusa-head logo and over-the-top style of its clothes, is already popular with China’s growing pool of affluent consumers.
Versace and SJM Holdings Ltd signed a deal last month to build the hotel at SJM’s Cotai resort in Macau.
SJM Chairman Ambrose So said the resort would open in 2017 and is expected to cost about HK$2.5 billion (US$322 million). Versace’s hotel will be one of several at the resort. It will have 270 of the resort’s 2,000 hotel rooms and some of its 700 gambling tables, So said, without being more specific. The Versace hotel will also feature a restaurant, swimming pools and shops.
So and Ferraris declined to give any details on the hotel’s cost.
The project gives Versace a new way to raise its profile with Chinese mainlanders, who account for two-thirds of the more than 28 million visitors to Macau each year. It also gives SJM a big-name popular luxury brand to help keep up with rivals who have a head start on expanding in the Cotai Strip, Asia’s version of the Las Vegas Strip.
Versace has outlets in two Macau casinos, which Ferraris said are among the “best performing stores” globally.
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