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Muji reaches strategic partnership deal with Alibaba
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JAPANESE retailer MUJI said it has reached a strategic partnership with Alibaba's B2C site Tmall, enabling it to introduce more tailor-made products to Chinese online shoppers.
Alibaba is stepping up efforts to collaborate with multinational retailers and brands to build up its influence ahead of an initial public offering in the US later this year.
"The online marketplace at Tmall will not only be a selling point, but a crucial channel for us to gain information and learn about the purchasing behaviors of Tmall's 400 million shoppers," said Wang Wenhsin, president of Muji (Shanghai) Co Ltd.
Muji will also collect information and feedback from users for product design in the future.
The Tmall marketplace will host most product categories available at Muji's offline stores and the Japanese retailer will also keep its independent online store.
Muji owns 105 stores in 34 Chinese cities.
Tmall recently partnered with a number of retailers and luxury brands including Burberry, Estee Lauder and ASOS.
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