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January 7, 2015

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New products help HTC to 3rd straight quarterly profit

TAIWAN smartphone maker HTC yesterday posted a third successive quarterly profit as the launch of a series of new products gave a lift to the resurgent brand.

The company said net profit came in at NT$470 million (US$14.7 million) in October-December, up 51.6 percent year on year. However, that is still down from the NT$640 million profit in the previous three months.

Revenue rose 14.1 percent to NT$47.87 billion, the first growth in three years, according to Bloomberg News, boosted by the launch of mid-tier handsets mainly targeting China and other emerging markets. The firm had forecast 12 percent growth.

In October HTC launched an array of new products and services, including the Desire Eye smartphone, the social video-editing application Zoe and its first camera, called RE.

In the same month, it partnered with Google to unveil the Nexus 9 tablet dubbed “Lollipop” — the world’s first tablet to run on Google’s latest operating system, Android 5.0.

The company is actively searching for new ways to appeal to customers and find fresh revenue streams with the launch of new products, HTC said in a statement in October.

In line with the strategy, the company yesterday unveiled a new mid-range mobile phone at the Las Vegas Consumers Electronics Show.

With the release of the fourth-quarter figures, the company is expected to become profitable in 2014 after a rare loss in 2013.

But analysts have warned it has a long way to go before regaining lost ground to rivals Samsung, Apple and low-cost Chinese firms such as Lenovo and Huawei.

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