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July 6, 2018

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New technology brings joy at Chinajoy

VIRTUAL reality, blockchain, and eSport will be the highlights at Asia’s biggest game show Chinajoy (China Digital Entertainment Expo & Conference) in Shanghai next month, organizers said yesterday.

Shanghai will unveil an online system to allow firms to apply to have their games publicised locally so that they save cost and time when launching new games, said Peng Weiguo, vice director of the Shanghai Press & Publication Bureau.

Chinajoy is forecast to generate a contract value for the B2B session of US$500 million, according to organizers.

In 2017, Shanghai’s game industry revenue hit 68.4 billion yuan (US$10.3 billion), up 21.1 percent annually. The city now takes up one-third of game revenue nationwide, said Peng.

Around 300,000 visitors are set to attend the event from August 3 to 6 at the Shanghai New International Expo Center in the Pudong New Area.



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