Nokia bares fangs in mobile apps fight
By Zhu Shenshen |
October 30, 2010, Saturday
|
Print Edition
Print Edition
NOKIA Corp has lowered the threshold for fee registration for application developers and offers consumers easy payment methods in cooperation with China Mobile as it aims to boost its online application business in China, the world's No. 1 handset maker said yesterday.
The hottest sector in the booming mobile Internet market is the application store which allows users to download games and software directly onto their phones and other mobile devices. Apple, with its iPhones, and Google, with Android-run phones, lead the market, industry insiders said.
Nokia is cooperating with China Mobile to jointly develop a MM-Ovi (Mobile Market-Ovi), which allows more than 500 million China Mobile users to pay for applications with mobile bills, an easier way compared with credit card payment requirement by other mobile platforms.
"We are glad to see Nokia's cooperating with mobile carriers. The mobile bill payment does work because people are used to the method for mobile services," said Lin Jinli, president of Mmmooo.com, a Shanghai-based mobile value-added service developer.
Nokia has also set up a new revenue-sharing model to give developers 60 percent of income. Since October, it has also simplified and lowered the registration fee threshold for developers to only 1 euro (US$1.38) compared with Apple's US$99 annual fee for developers to develop apps for its iPhones and iPads, according to the Finnish firm.
Apple on Wednesday debuted a Chinese-language App Store with more than 200,000 apps. Google's Android Marketplace has 100,000 apps.
Nokia has 30,000 apps on its store.
The hottest sector in the booming mobile Internet market is the application store which allows users to download games and software directly onto their phones and other mobile devices. Apple, with its iPhones, and Google, with Android-run phones, lead the market, industry insiders said.
Nokia is cooperating with China Mobile to jointly develop a MM-Ovi (Mobile Market-Ovi), which allows more than 500 million China Mobile users to pay for applications with mobile bills, an easier way compared with credit card payment requirement by other mobile platforms.
"We are glad to see Nokia's cooperating with mobile carriers. The mobile bill payment does work because people are used to the method for mobile services," said Lin Jinli, president of Mmmooo.com, a Shanghai-based mobile value-added service developer.
Nokia has also set up a new revenue-sharing model to give developers 60 percent of income. Since October, it has also simplified and lowered the registration fee threshold for developers to only 1 euro (US$1.38) compared with Apple's US$99 annual fee for developers to develop apps for its iPhones and iPads, according to the Finnish firm.
Apple on Wednesday debuted a Chinese-language App Store with more than 200,000 apps. Google's Android Marketplace has 100,000 apps.
Nokia has 30,000 apps on its store.
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