Nokia eyes brand and innovation strategy
Print Edition
Nokia Corp aims to reverse falling sales and loss in market share by regaining brand leadership and embracing innovation in China, the Finnish-based mobile phone maker said yesterday.
To do this Nokia is banking on strong and unique photography and camera features on its latest handset models. Cooperating with Suning, China Unicom and Microsoft, Nokia unveiled its Lumia 1020 yesterday in Nanjing.
The phone, costing 5,999 yuan (US$968), features a 41-megapixel camera sensor that is higher than those of most cameras, including professional DSLRs (digital single-lens reflex cameras).
Most top-end smartphones feature camera sensors of 8 megapixels although the Samsung Galaxy S4 sports a 13-megapixel camera.
“It (the Lumia 1020) blurs the line of smartphones and professional cameras,” said Erik Bertman, Nokia China’s general manager. “It allows people to capture the moment in the best image quality and easily share with others.”
More than 1.5 billion pictures are shot by phone cameras every day and about 600 million photos are shared on different websites and social platforms, which further proves the demand for photography among mobile users, according to Nokia.
The new Lumia phone started selling in Suning’s outlets and online stores and China Unicom’s outlets yesterday. China Unicom offers a free camera grip and optional discounts bundled with its phone packages.
Besides innovative products like the Lumia 1020, Nokia is also cooperating with more partners to expand its network to rekindle sales and regain market share, according to Bertman.
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