Nokia puts Windows on market
Source: Agencies |
October 27, 2011, Thursday
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Print Edition
Print Edition
NOKIA yesterday unveiled its first Windows phones, in a bid to recapture lost ground to rivals in the tough top-end smartphone market.
Nokia's Lumia 800, priced at 420 euros (US$580), and the Lumia 710, costing 270 euros, are the Finnish cellphone maker's first models based on Microsoft's Windows software after the two companies announced they would team up in February. The company also introduced four other smartphone models aimed at emerging markets.
Nokia stock rose more than 1 percent to 4.89 euros in early tradings in Helsinki.
Chief executive Stephen Elop said the Lumia 800 will be available in some European countries in November.
The Lumia 710, with a 1.4 giga-hertz processor, navigational applications and Nokia Music - a free music-streaming app - will first be available in India, Russia, Singapore and China's Hong Kong and Taiwan toward the end of the year.
Elop said: "Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We are driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones."
The world's top cellphone maker also launched four smartphones aimed at emerging markets. The Asha range, priced from 60 to 115 euros, some with twin SIM cards, music and interactive maps, will ship globally this year or early next year.
Nokia has been losing the smartphone race as it is squeezed in the low end by Asian manufacturers and in the high end by Apple's iPhone, Research in Motion's Blackberry and Google's Android devices.
Nokia's Lumia 800, priced at 420 euros (US$580), and the Lumia 710, costing 270 euros, are the Finnish cellphone maker's first models based on Microsoft's Windows software after the two companies announced they would team up in February. The company also introduced four other smartphone models aimed at emerging markets.
Nokia stock rose more than 1 percent to 4.89 euros in early tradings in Helsinki.
Chief executive Stephen Elop said the Lumia 800 will be available in some European countries in November.
The Lumia 710, with a 1.4 giga-hertz processor, navigational applications and Nokia Music - a free music-streaming app - will first be available in India, Russia, Singapore and China's Hong Kong and Taiwan toward the end of the year.
Elop said: "Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We are driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones."
The world's top cellphone maker also launched four smartphones aimed at emerging markets. The Asha range, priced from 60 to 115 euros, some with twin SIM cards, music and interactive maps, will ship globally this year or early next year.
Nokia has been losing the smartphone race as it is squeezed in the low end by Asian manufacturers and in the high end by Apple's iPhone, Research in Motion's Blackberry and Google's Android devices.
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