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Online shopping expands
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Online shopping in China surged in the third quarter of the year with transactions totaling 454.76 billion yuan (US$74.62 billion), data showed.
The figure was a 42.4 percent year-on-year increase, according to a report released yesterday by iResearch, a leading Internet industry research firm.
Two factors contributed to the surging trend, online shopping in third and fourth tier cities and better marketing by e-business firms, said the report.
Business-to-customer (B2C) platforms covered about 36.6 percent of the online shopping transaction volume, up 5.6 percentage points compared with the third quarter last year.
B2C gained more popularity because of higher quality and business reputation compared to customer-to-customer (C2C) online sales.
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