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Overseas markets to power ZTE
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ZTE Corp, which now ranks No. 4 in the US smartphone market, aims to use celebrities and sports promotion to boost overseas sales, the Shenzhen-listed firm said yesterday.
ZTE’s ACW (American, Chinese and Worldwide) strategy represents its ambition to develop in the key regional markets with the aim of selling 60 million mobile phones globally in 2014, up 30 percent year on year.
The overseas markets are major sales engines for the company as the domestic market gets too crowded with rivals such as Xiaomi, Lenovo and Huawei.
ZTE took 7.4 percent share of the US smartphone market in the second quarter as the top China-brand phone vendor, according to Strategy Analytical.
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