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April 29, 2011

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Panasonic to slash 17,000 more jobs

JAPANESE consumer electronics giant Panasonic Corp said it would cut another 17,000 jobs and close up to 70 factories around the world over the next two years in a bid to pare costs and keep up with Asian rivals.

The maker of Viera TVs and Lumix cameras said it was aiming to trim its workforce of 367,000 at the end of last month to 350,000 by March 2013. The cull comes on top of nearly 18,000 job cuts made in the past business year, for a total of around 35,000 over three years.

"The figure is huge, but so is the company, and for an old-fashioned one like Panasonic, this is a big move," said Toru Hashizume, chief investment officer at Stats Investment Management in Tokyo.

Panasonic set aside 110 billion yen (US$1.3 billion) in restructuring expenses for the current financial year. Company President Fumio Ohtsubo said Panasonic had about 350 manufacturing bases around the world and would look to merge operations where it could.

"I can't say for sure, but I think it's possible we will cut the number of manufacturing bases by 10 or 20 percent," he said in Tokyo, declining to comment on which countries might see job cuts. A Panasonic spokesman said the company did not even have a figure for the number of countries it operates in since recently taking over some other companies.

Once unrivalled, Japan's consumer electronic firms are facing increasing competition from cheaper Korean and Chinese producers in particular.

Panasonic is seeking to shift its focus to environmental and energy-related businesses such as rechargeable batteries in order to duck competition from Samsung Electronics, LG Electronics and others in consumer technology.

As part of that strategy, it announced last year it would pay US$9.4 billion to make Panasonic Electric Works and Sanyo Electric Co wholly owned units.

Panasonic absorbed a combined 160,000 workers in that move and was now seeking to shed staff in overlapping businesses, particularly abroad, said the Nikkei newspaper, which first reported the job cuts.

Panasonic started off making electrical sockets in 1917 and now comprises almost 700 companies spread around the globe. It employs more than 220,000 people outside of Japan.

Unlike their western counterparts, Japanese companies tend to avoid dumping large numbers of workers, particularly at home.

The latest staff cuts compare with past Panasonic restructurings, including 26,000 workers shed after the information-technology bubble burst, and about 15,000 in the aftermath of the Lehman shock.

Some of the latest job cuts include headcount lost through the sale of unprofitable units.

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