Philips eyes expansion
By Zhu Shenshen |
June 26, 2014, Thursday
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Print Edition
Print Edition
ROYAL Philips is eying a larger share of China’s consumer lifestyle products market, which it values at 2 billion euros (US$2.7 billion).
By creating more localized products and working with Chinese partners, the Netherlands-based company is hoping to tap into the air purifying, cooking, personal beauty and baby care sectors, it said yesterday in Shanghai.
Last month, Philips signed a cooperation deal with Alibaba Group, which owns online shopping websites Taobao.com and Tmall.com, and earlier worked with food magazine Betty’s Kitchen on a series of recipes, it said.
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