Pokemon Go game to boost AR tech
Print Edition
POKEMON Go, which topped the mobile application markets and created a buzz among Chinese social websites, is expected to boost the application of AR, or augmented reality, technology, one of the most promising technologies, in the Chinese mobile game industry.
Pokemon Go, released this month and invested by Google and Nintendo, allows players to capture virtual Pokemon monsters based on the user’s location in the real world. Using the camera lens, the user can see Pokemon in the corner of streets, on kitchen floors or even inside bathrooms.
The game raced to top of Apple’s App Store after it debuted in the United States, Australia and New Zealand last week.
Some Chinese users installed the game on their overseas iTunes accounts using special software because the game hasn’t debuted in China officially. They posted pictures with virtual Pokemon, which attracted “several million” topics and clicks on Weibo and WeChat in China.
By 2020, the AR technology market will have a revenue of US$120 billion, said Digi-Capital.
The popularity of AR in the mobile game sector is set to fuel opportunities for domestic game developers and publishers like Wuxi Boton Technology Co, Meisheng Cultural & Creative Corp and Alpha Group, said Zhongtai Securities.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
