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August 2, 2011

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Profit up more than a third for Sohu

CHINESE Internet portal and online game operator Sohu has said its second-quarter profit rose 37 percent from a year ago with strong growth in advertising and online gaming revenue.

Net income for the three months to June 30 rose to US$42.7 million, or US$1.10 a share, the company said in a statement yesterday.

Revenue climbed 36 percent to US$198.7 million, with online advertising sales adding 27 percent year on year to US$67.7 million and online game income jumping 31 percent to contribute US$101.5 million.

Belinda Wang, Sohu's co-president and chief operating officer, said: "Online video, of all advertising channels, was the fastest-growing unit, with more than 150 percent growth in revenue."

Sohu has been boosting its presence in the online video and search engine sectors to expand its product line and cater to a wider group of users.

Sohu's online search unit Sogou has become the country's third-largest search site in terms of advertising income, with a 2.4 percent market share by the end of the second quarter, trailing Baidu's 75.9 percent and Google's 18.9 percent, according to research house Analysys International.

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