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May 18, 2012

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Protection film sales thrive due to iPhones

AN unauthorized screen protection film for an iPhone sells for 10 or 15 yuan (US$2.4) near the Nanjing Road W. metro station in downtown Shanghai, 10 times its cost.

The market for screen protection films and covers for Apple devices is valued at more than 100 million yuan and has become a huge industry chain consisting of over 1,000 Chinese producers, industry insiders said.

The mostly unknown, and unauthorized, protection films and covers for iPhone are sold by individuals and small electronic stores and they enjoy good business. Using simple tools the sellers help users put the film on.

"The film is just plastic and nothing special," said a seller in a store near the Shanghai Railway Station. "But it can sell at a good price because it's for iPhone."

Each iPhone protection film costs from 0.5 yuan to 1 yuan and it can be sold for at least 10 yuan, the seller, who declined to be identified, told Shanghai Daily yesterday.

"People owning iPhones won't care much whether it's one yuan or 10 yuan," the seller added.

In the Apple retail stores and other big electronic shops, the authorized and branded protection film for iPhone costs 80 yuan to 100 yuan, against a cost of 15 yuan. An iPhone protection cover can be sold for 300 yuan but its cost is about 50 yuan, according to a Guangzhou Daily report.

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