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Quiet debut for new iPad in China
By Zhu Shenshen |
July 20, 2012, Friday
|
Online Edition
Online Edition
SECURITY officers in black and queue barriers appeared at Apple's Pudong New Area store to ensure order as the new iPad hit the shelves in the Chinese mainland.
But it seemed as if these security measures were not necessary 鈥 this morning's debut was quiet, without unruly buyers and active scalpers who caused problems during previous releases.
Apple China described the launch as a "well organized" activity enabled by an online reservation-only system, which was introduced for the first time in the Chinese mainland.
From 8am, when Apple started sales of the new iPad, to 9am today, only about 100 customers with reservation slips, which include set pick-up times, arrived at the store to buy their new iPads.
A middle-aged man surnamed Sun was the first buyer at the store. He had chosen a white 16 GB iPad model with Wi-Fi.
"Now I can surf the web while lying in bed with this new iPad," said Sun, who is an IT engineer working in the Pudong New Area. "It was easy to make an online reservation yesterday."
Sun, who has a Nokia phone, has not used an iPad before. He came to the store at 7am and waited for about one hour to get his iPad.
Sun's case is in stark contrast with previous iPad 2 and iPhone 4S launches in China when the first buyer often had to camp outside the store overnight in order to secure the honor of being the first person to pick up a newly-released Apple product.
Apart from the Pudong store, buyers who have made online reservations for the new iPads can collect theirs at another two local stores in Huaihai Road and Nanjing Road E. In Shanghai, people can also buy new iPads directly from some Suning outlets, including its flagship store in Zhongshan Park, the retailer said.
In Beijing, buyers can go to Apple's Sunlitun and Dayuecheng stores to get their iPads. Roughly 40 customers quietly lined up this morning outside the Apple Store in Beijing's Sanlitun district, without any disturbances, Wall Street Journal reported today.
The quiet release is also related to the delayed debut of new iPad in the Chinese mainland, four months later than its US debut. Before the release, Apple agreed to pay Shenzhen-based Proview US$60 million to settle a dispute on the iPad trademark in the domestic market.
But it seemed as if these security measures were not necessary 鈥 this morning's debut was quiet, without unruly buyers and active scalpers who caused problems during previous releases.
Apple China described the launch as a "well organized" activity enabled by an online reservation-only system, which was introduced for the first time in the Chinese mainland.
From 8am, when Apple started sales of the new iPad, to 9am today, only about 100 customers with reservation slips, which include set pick-up times, arrived at the store to buy their new iPads.
A middle-aged man surnamed Sun was the first buyer at the store. He had chosen a white 16 GB iPad model with Wi-Fi.
"Now I can surf the web while lying in bed with this new iPad," said Sun, who is an IT engineer working in the Pudong New Area. "It was easy to make an online reservation yesterday."
Sun, who has a Nokia phone, has not used an iPad before. He came to the store at 7am and waited for about one hour to get his iPad.
Sun's case is in stark contrast with previous iPad 2 and iPhone 4S launches in China when the first buyer often had to camp outside the store overnight in order to secure the honor of being the first person to pick up a newly-released Apple product.
Apart from the Pudong store, buyers who have made online reservations for the new iPads can collect theirs at another two local stores in Huaihai Road and Nanjing Road E. In Shanghai, people can also buy new iPads directly from some Suning outlets, including its flagship store in Zhongshan Park, the retailer said.
In Beijing, buyers can go to Apple's Sunlitun and Dayuecheng stores to get their iPads. Roughly 40 customers quietly lined up this morning outside the Apple Store in Beijing's Sanlitun district, without any disturbances, Wall Street Journal reported today.
The quiet release is also related to the delayed debut of new iPad in the Chinese mainland, four months later than its US debut. Before the release, Apple agreed to pay Shenzhen-based Proview US$60 million to settle a dispute on the iPad trademark in the domestic market.
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