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July 14, 2012

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Rovio's new game tops in downloads

THE first non-Angry Birds game in more than two years from Rovio Entertainment hit No. 1 on download charts on Thursday, showing the Finnish startup behind the top gaming franchise was more than a one-hit wonder.

Rovio, the developer of Angry Birds games - in which players use a slingshot to attack pigs who steal the birds' eggs - has been valued by analysts at US$6 billion to US$9 billion, roughly on par with struggling cross-town phone maker Nokia. Rovio's new puzzle, Amazing Alex, became the No. 1 paid app on the key United States App Store shortly after the launch. Amazing Alex is a physics-based game that features challenges that curious boy Alex has to solve.

"Launching new franchises has turned out to be tough for even the most successful app vendors, but Amazing Alex reached the No. 1 spot in the iPhone Paid App chart in eight hours," said Tero Kuittinen from Finnish mobile firm Alekstra. "This is the fastest time to hit the No. 1 position in America - without help from being a sequel or a movie tie-in."



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