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Sales via mobile devices quintupled in online shopping fest
Online Edition
SALES through mobile devices surged more than five times last year’s figures during yesterday’s annual shopping festival at Alibaba Group’s online retail websites as smartphone penetration rates have jumped in recent years.
Transactions using the mobile applications of Taobao and Tmall reached 5.35 billion yuan (US$877.5 million) and the number of orders reached 39 million, contributing a fifth of total number of orders in the 24-hour period, Alibaba said today.
"The total number of users accessing Taobao and Tmall through wireless Internet reached 320 million as many online shoppers have migrated to mobile devices from desktop computers, and smartphones are bound to become one of the major shopping channels for consumers,” said Wu Yongming, senior vice president of Alibaba Group.
Lower-tier cities showed greater momentum with a higher penetration rate for mobile Internet as broadband may not be as widely accessible through land lines as in coastal regions.
As many as 29 percent of online shoppers in the Tibet Autonomous Region used mobile phones to place their orders yesterday, followed by 27.3 percent in both Shanxi and Jiangsu provinces.
Sanya had the highest ratio of mobile payment users at 36.5 percent among all domestic cities, followed by other smaller cities like Shantou and Shanwei in Guangdong Province, Wenzhou in Zhejiang Province and Nantong in Jiangsu Province.
The ratios of mobile shoppers among first-tier city residents like Beijing and Shanghai are lower, at around 23 percent, according to Alibaba.
Smartphone sales in China more than doubled in the second quarter this year to 77.1 million units, making up 85.3 percent of the total number of new phone shipments, research firm Analysys International said.
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