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Samsung cuts number of phone models
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SAMSUNG Electronics has unveiled plans to slash the number of smartphone models it issues next year by up to one third as it tries to cut prices in the face of intense Chinese competition.
The strategy, confirmed by a company spokesman yesterday, was unveiled during a presentation in New York by the South Korean conglomerate’s head of investor relations, Robert Yi.
Yi said the company, which last month reported a near 50 percent plunge in third-quarter net profit following a 20 percent drop in the previous quarter, would cut the number of smartphone models in 2015 by between one quarter and one third.
The strategy is expected to be accompanied by a significant increase in the production of remaining models that can be sold more cheaply to compete with cut-price Chinese rivals.
The recent nosedive in Samsung’s fortunes followed several years of stellar growth and a seemingly endless succession of record quarterly profits driven by its all-conquering mobile unit.
Its flagship Galaxy S smartphone has suffered in the high-end market from the popularity of Apple’s new iPhone 6, while its dominance of the middle and low-end handset segment has been hit by Chinese handset makers such as Huawei, Xiaomi and Lenovo.
Samsung is still the comfortable leader by sales.
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