Samsung unveils new Galaxy Note
Print Edition
SAMSUNG Electronics Co Ltd on Thursday unveiled its new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone, marking a fresh bid by the South Korean company to revive momentum in its handset business.
Samsung is the world’s top smartphone maker but its market share fell in the second quarter when it released its critically acclaimed S6 models, squeezed by Apple Inc’s upscale iPhones and cheaper offerings from Chinese rivals such as Huawei Technologies Co Ltd.
The manufacturer responded with S6 price cuts and moving up the Note unveiling from its usual early September spot, ahead of the latest iPhone launch expected nest month.
Samsung has made several hardware changes for the new devices, including a faster processor for the Galaxy Note 5 and increasing the screen size of the S6 edge+ to 5.7 inches from 5.1 inches on the S6 edge.
It has high hopes for Note.
“Each new version has been more popular than the last,” said Justin Denison, vice president of product strategy and marketing for Samsung Electronics America.
Both are powered by Samsung’s Exynos chips, he said.
The phones will go on sale on Friday in the United States and Canada. They will be available on the four major carriers: AT&T, Verizon, T-Mobile and Sprint.
One expert said he was not sure how the phones will help Samsung’s efforts in the competitive smartphone market.
The phones are not different enough, said Jonathan Roubini, editor-in-chief of Lab Reviews.
“So that’s why it’s very hard for them to gain that market share from Apple,” he said.
Roubini said that they might also frustrate Android users.
“The phone looks very cool, but you can’t change the battery, and you can’t add memory to it.”
Samsung shares closed at 1,140,000 won on Thursday, down 1.2 percent.
Samsung also said its mobile payment service Samsung Pay will launch on Thursday in South Korea and on September 28 in the US.
Samsung Pay lets users make payments by having phones send signals to existing magnetic stripe card readers, offering greater store coverage than Apple’s Apple Pay service, which requires retailers to install compatible equipment.
The payments service will expand to the United Kingdom, Spain and China, the company said, without giving dates.
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