Schmidt says YouTube replaces TV watching
Source: Agencies |
May 3, 2013, Friday
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Print Edition
Print Edition
YOUTUBE vs TV? YouTube says the battle - if there ever was one - is over.
In a flashy presentation to advertisers in New York late Wednesday, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: "That's already happened."
Schmidt said "the future is now" for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that's a large number, "wait until you get to 6 (billion) or 7 billion."
Schmidt and YouTube, which billed the event as a "brandcast," shifted away from the video platform's relationship to TV. A year ago, YouTube seemed to have its sights set on reinventing television by funding the launch of more than 100 channels from well-known media brands and Hollywood personalities.
But that initiative went unmentioned at Wednesday's presentation, held at a Lower East Side pier as part of a week of "NewFronts," (digital media's version of the TV tradition of promoting programming and selling ads). Though the model for the evening was TV, YouTube used it to distinguish itself as something entirely different.
"It's not a replacement for something that we know," said Schmidt. "It's a new thing that we have to think about, to program, to curate and build new platforms."
The presentation featured performances by Snoop Dogg and Macklemore, as well as YouTube personalities like Felicia Day. YouTube focused on its global reach, community engagement and enormous audience.
"I thought that YouTube was like TV, but it isn't. I was wrong," said Robert Kyncl, YouTube's global head of content. "TV is one-way. YouTube talks back."
One fact highly touted was that more 18- to 34-year-olds watch YouTube than any cable network.
"TV means reach," said Kyncl. "YouTube means engagement."
YouTube also marked DreamWorks Animation's purchase on Wednesday of YouTube network Awesomeness TV.
In a flashy presentation to advertisers in New York late Wednesday, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: "That's already happened."
Schmidt said "the future is now" for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that's a large number, "wait until you get to 6 (billion) or 7 billion."
Schmidt and YouTube, which billed the event as a "brandcast," shifted away from the video platform's relationship to TV. A year ago, YouTube seemed to have its sights set on reinventing television by funding the launch of more than 100 channels from well-known media brands and Hollywood personalities.
But that initiative went unmentioned at Wednesday's presentation, held at a Lower East Side pier as part of a week of "NewFronts," (digital media's version of the TV tradition of promoting programming and selling ads). Though the model for the evening was TV, YouTube used it to distinguish itself as something entirely different.
"It's not a replacement for something that we know," said Schmidt. "It's a new thing that we have to think about, to program, to curate and build new platforms."
The presentation featured performances by Snoop Dogg and Macklemore, as well as YouTube personalities like Felicia Day. YouTube focused on its global reach, community engagement and enormous audience.
"I thought that YouTube was like TV, but it isn't. I was wrong," said Robert Kyncl, YouTube's global head of content. "TV is one-way. YouTube talks back."
One fact highly touted was that more 18- to 34-year-olds watch YouTube than any cable network.
"TV means reach," said Kyncl. "YouTube means engagement."
YouTube also marked DreamWorks Animation's purchase on Wednesday of YouTube network Awesomeness TV.
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