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Shanda Games opens apps store to tap mobile boom

By Zhu Shenshen | August 21, 2013, Wednesday | Online Edition

Shanda Games launched an online apps store today, joining other dot-com firms to seize opportunities in the mobile Internet sector.

Before that, China's biggest search engine Baidu paid US$1.9 billion to acquire 91 Wireless, a mobile apps distribution platform, while Tencent’s most popular instant message service on handsets, WeChat, registered more than 400 million users.

Shanda, a Shanghai-based online games developer, put qualified games and 36 self-developed or operated games on the new platform (g.sdo.com). It offers developers a high profit sharing ratio of 90-to-10, compared with Apple Inc's 70-to-30 on App Store.

"We have to seize the opportunity in the mobile Internet sector and transform from a traditional game operator into one with competitive games on all platforms," said Zhang Xiangdong, Shanda Games president.

Zhang expected mobile games to account for 80 percent of the total game revenue in China in ten years, compared with 20 percent now.

"Mobile games and overseas expansion are the two engines powering the development of the electronic games industry," Sun Shoushan, deputy director of the State Administration of Press, Publication, Radio, Film and Television, said last month.

China's game industry earned 33.9 billion yuan (US$5.47 billion) in the January-June period, up 36.4 percent from a year before. Revenue from mobile games more than doubled in the period to hit 2.53 billion yuan, according to official statistics.

Shanda also opened game apps stores in South Korea, Japan, Taiwan and Singapore and it plans to set up two funds for acquiring game developers at home and abroad, Zhang said.

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