Shanda prepared to invest US$500m
By Zhu Shenshen |
July 30, 2011, Saturday
|
Print Edition
Print Edition
SHANDA Games will invest up to US$500 million this year, including acquiring small-sized game developers, the country's third-biggest game operator said yesterday.
Shanghai-based Shanda also launched a mobile game platform to diversify income and avoid depending largely on complicated MMORPGs (massive multiplayer online role playing games), industry insiders said.
"Hardcore games are still needed but more people will play 'light' games," said Alan Tan, chief executive of Shanda Games.
Shanda has launched several new MMORPGs, along with a mobile game platform, and established a special studio for light games, the chief executive said yesterday at Chinajoy, the country's biggest annual game fair, in Shanghai.
Last year, Shanda spent US$200 million on investments and acquisitions, Tan said.
In the third quarter, Shanda will debut its first mobile game as scheduled.
Shanghai-based Shanda also launched a mobile game platform to diversify income and avoid depending largely on complicated MMORPGs (massive multiplayer online role playing games), industry insiders said.
"Hardcore games are still needed but more people will play 'light' games," said Alan Tan, chief executive of Shanda Games.
Shanda has launched several new MMORPGs, along with a mobile game platform, and established a special studio for light games, the chief executive said yesterday at Chinajoy, the country's biggest annual game fair, in Shanghai.
Last year, Shanda spent US$200 million on investments and acquisitions, Tan said.
In the third quarter, Shanda will debut its first mobile game as scheduled.
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