Sharp to focus on new 3D TV panels
By Yuri Kageyama |
April 13, 2010, Tuesday
|
Print Edition
Print Edition
SHARP is trying to play catch-up in 3D TVs with powerful rivals Samsung and Panasonic with displays the Japanese electronics maker says are brighter and clearer.
Osaka-based Sharp Corp, which makes Aquos brand liquid-crystal display TVs, initially played down the urgency of selling 3D TVs, questioning whether consumers wanted them. But with 3D growing hotter not only with Hollywood releases but also through flat-panel TVs, Sharp is switching gears.
Yesterday, the company promised 3D TV sets this summer for Japan, and before March 31, 2011, for the United States, Europe and China. Sharp said it will disclose prices and other details next month.
Sharp also said it had several original cutting-edge technologies to make its 3D TVs brighter and produce more vivid color, especially yellows. The sets still require special glasses. Another technology makes the images flash faster than existing 3D TVs. The change is meant to reduce the flickering or blurring characteristic of 3D TVs because different images are being sent to the right eye and left eye to create the illusion of depth.
Shigeaki Mizushima, group general manager, said shoppers walking into any electronics store will spot out the superiority of imagery on a Sharp 3D set compared to those of rivals. "Our product shows a far brighter image," he told reporters. "The difference is going to be clear to anyone. Brightness is just so easy to understand."
Sharp, which sold more than 10 million TV sets during the fiscal year through March, has been financially resilient compared with Japanese rivals such as Sony Corp because it sells displays to other manufacturers as well as making TVs under its own brand name.
Osaka-based Sharp Corp, which makes Aquos brand liquid-crystal display TVs, initially played down the urgency of selling 3D TVs, questioning whether consumers wanted them. But with 3D growing hotter not only with Hollywood releases but also through flat-panel TVs, Sharp is switching gears.
Yesterday, the company promised 3D TV sets this summer for Japan, and before March 31, 2011, for the United States, Europe and China. Sharp said it will disclose prices and other details next month.
Sharp also said it had several original cutting-edge technologies to make its 3D TVs brighter and produce more vivid color, especially yellows. The sets still require special glasses. Another technology makes the images flash faster than existing 3D TVs. The change is meant to reduce the flickering or blurring characteristic of 3D TVs because different images are being sent to the right eye and left eye to create the illusion of depth.
Shigeaki Mizushima, group general manager, said shoppers walking into any electronics store will spot out the superiority of imagery on a Sharp 3D set compared to those of rivals. "Our product shows a far brighter image," he told reporters. "The difference is going to be clear to anyone. Brightness is just so easy to understand."
Sharp, which sold more than 10 million TV sets during the fiscal year through March, has been financially resilient compared with Japanese rivals such as Sony Corp because it sells displays to other manufacturers as well as making TVs under its own brand name.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
