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October 19, 2012

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Smartphone market on Lenovo's horizon

LENOVO Group Ltd said slowing demand in the personal-computer market, where it overtook Hewlett-Packard Co as the global leader last quarter, is good reason for the company to expand into smartphones.

Lenovo is already the second-largest smartphone maker in China and plans to seize the top spot from Samsung Electronics Co, Milko Van Duijl, president for the Asia-Pacific and Latin America regions, said in Hong Kong yesterday. "Our goal is definitely to get to number one and not only to take smartphones into the China market but also into emerging markets."

The company, founded in China in 1984 with the equivalent of US$25,000, has expanded its market value to US$8.4 billion, helped by takeovers including International Business Machines Corp's PC unit in 2005. Van Duijl said Lenovo just began selling handsets in Indonesia and India will follow, as CEO Yang Yuanqing moves closer to his goal of extending its PC dominance to smartphones and tablet computers.

"Despite the challenges in the global PC market, Lenovo continues to expand in both emerging markets and mature markets at the expense of its competitors," Miles Xie, a Hong Kong-based analyst with Bocom International Holdings Co, wrote in a report yesterday. Lenovo's efforts are allowing it to "rapidly expand its market share in the China smartphone market," Xie wrote.

"There is definitely a slowdown in the market in all parts of the world, however, we are so strong in China that was a good reason for us to expand into smartphones," Van Duijl said of the PC market.

In China, Lenovo has a smartphone market share of 11.5 percent, surpassing that for the iPhone, Van Duijl said, without giving a figure for the Apple Inc device.

As Lenovo expands in mobile devices, the company will build its own cloud-computing services and online store to create an ecosystem for the products, he said. Lenovo won't make its own mobile operating system and will stick with Google Inc's Android and Microsoft Corp's Windows 8, Van Duijl said.

Global PC shipments fell 8.3 percent annually to 87.5 million in the third quarter, according to Gartner Inc.


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