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November 7, 2012

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Social tech boost

FULLY utilized social technologies can create as much as US$1.3 trillion in value annually in four industry sectors globally, McKinsey & Co said in a report yesterday. Four commercial sectors including consumer goods, retail financial services, professional services and advanced manufacturing are expected to benefit from social technologies in terms of product development and operations, marketing and sales-related activities as well as improvements in business support activities.

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