Sohu seeks synergy

By Ding Yining | January 20, 2016, Wednesday |

Online Edition

NASDAQ-LISTED Internet company Sohu said it's seeking more synergies among different business units to drive market awareness and influence.

Sohu announced it is to offer personalized news content for local readers in domestic cities as a part of the company’s effort to revitalize its news portal and news application.

Charles Zhang, chairman and chief executive officer of Sohu, said that the company’s news portal division is the core of the company’s strategy and an important step to appeal to users.

It is also seeking better synergies between is news division and its online video unit by incorporating the video content with its news application as users can also acceess video content within its news software.

“We want to make sure there is sufficient resource to combine our various types of business formats,” he told a media interview yesterday.

It will also encourage news publishers, self-employed news writers or columnists to open their own columns on Sohu’s news app so that it could integrate national news as well as localized content to attract more readers.

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Sohu seeks synergy

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