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December 26, 2012

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Sony China chief bullish over business

SONY Corp's business in China has "more or less" returned to levels seen before recent protests against Japan's actions over a group of disputed islands, the Japanese company's China chief Nobuki Kurita said yesterday.

The territorial row plunged relations between Japan and China into a deep freeze and hit sales of Japanese goods in China. Kurita said, however, that Sony's China business would recover strongly in the coming three business years after a dip in the current one.

"My general impression is business conditions have more or less returned to the pre-crisis environment," he told a briefing at a Sony store in Beijing.

He saw sales in China falling 10 percent in the business year to next March from the previous year, but growing strongly in the two subsequent years.

"There's no market that has no risk," he said when asked about Japan-China relations. "Our mandate is to maximize our business potential in any given situation."

Kurita expects Sony's business in emerging markets to grow 40 percent from the current level to 2.6 trillion yen (US$31 billion) in the business year ending in March 2015. China would account for "a good chunk" of that growth, he said.


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