Sony, Panasonic tie up in OLED
Source: Agencies |
June 26, 2012, Tuesday
|
Print Edition
Print Edition
LONG-TIME Japanese rivals Sony Corp and Panasonic Corp are working together to develop next-generation TV panels called OLEDs in a reversal of decades of rivalry as they try to catch up with South Korea's Samsung Electronics Co.
The firms said in a joint statement yesterday they will share core technologies to develop OLED, or organic light-emitting diode, panels. They aim for low-cost mass output by 2013.
Both Sony and Panasonic have posted big losses after falling behind Samsung and other Asian rivals in TVs. The tie-up marks a departure from a long rivalry and highlights the pressure that Japanese manufacturers face to catch-up with Samsung in TVs.
Samsung is planning to start selling TVs with big OLED screens later this year. OLEDs use a different technology from liquid crystal displays and delivers very clear, vivid imagery.
Fitch Ratings said the Sony-Panasonic tie-up underlined "the fall of Japanese tech companies," as such a tie-up was previously "unthinkable."
"Japanese OLED investment is better late than never," said Alvin Lim, associate director at Fitch. "While consumer demand for OLED is still unproven, without investment Japanese manufacturers could become stranded in the TV market should this technology become mainstream."
The firms said in a joint statement yesterday they will share core technologies to develop OLED, or organic light-emitting diode, panels. They aim for low-cost mass output by 2013.
Both Sony and Panasonic have posted big losses after falling behind Samsung and other Asian rivals in TVs. The tie-up marks a departure from a long rivalry and highlights the pressure that Japanese manufacturers face to catch-up with Samsung in TVs.
Samsung is planning to start selling TVs with big OLED screens later this year. OLEDs use a different technology from liquid crystal displays and delivers very clear, vivid imagery.
Fitch Ratings said the Sony-Panasonic tie-up underlined "the fall of Japanese tech companies," as such a tie-up was previously "unthinkable."
"Japanese OLED investment is better late than never," said Alvin Lim, associate director at Fitch. "While consumer demand for OLED is still unproven, without investment Japanese manufacturers could become stranded in the TV market should this technology become mainstream."
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