Sony introduces new PlayStation 3, cuts prices
By Yuri Kageyama |
August 20, 2009, Thursday
|
Print Edition
Print Edition
SONY Corp slashed the price of the PlayStation 3 around the world in a move that analysts said is likely to boost sales of the game console while not adding much to its money-losing earnings.
The Japanese electronics maker introduced a revamped, slimmer version of the PlayStation 3 yesterday.
The new version increases its hard drive to 120 gigabytes from 80, and the price will be about US$100 cheaper.
Sony cut the price of the current model to the same price as the new model - US$299 in the United States from US$399, and in Europe to 299 euros (US$422) from 399 euros, but kept it unchanged in Japan at 39,980 yen (US$420).
Shawn Layden, president of Sony Computer Entertainment Japan, the company's gaming unit, said the new model will go on sale in Japan on September 3 for a lower price of 29,980 yen.
Sales of video games and consoles have been hit by the global slowdown, and speculation had been rife about a PlayStation 3 price cut.
The price reduction is coming ahead of the year-end shopping season, when game makers rake in most of their sales.
Sony lost 98.9 billion yen last fiscal year, its first annual loss in 14 years.
The Japanese electronics maker introduced a revamped, slimmer version of the PlayStation 3 yesterday.
The new version increases its hard drive to 120 gigabytes from 80, and the price will be about US$100 cheaper.
Sony cut the price of the current model to the same price as the new model - US$299 in the United States from US$399, and in Europe to 299 euros (US$422) from 399 euros, but kept it unchanged in Japan at 39,980 yen (US$420).
Shawn Layden, president of Sony Computer Entertainment Japan, the company's gaming unit, said the new model will go on sale in Japan on September 3 for a lower price of 29,980 yen.
Sales of video games and consoles have been hit by the global slowdown, and speculation had been rife about a PlayStation 3 price cut.
The price reduction is coming ahead of the year-end shopping season, when game makers rake in most of their sales.
Sony lost 98.9 billion yen last fiscal year, its first annual loss in 14 years.
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