Sony taps 鈥榩rofit generation鈥 business
Print Edition
SONY, which returned to profit in the quarter ended on September 30, will now focus on “profit generation” business like game and imaging products in China, the head of Sony China said yesterday in Shanghai.
China, Japan and the United States are now Sony’s three major regional markets. The company aims to tap on the “millions of Chinese middle-class consumers” for a business rebound.
“They have consumption ability, and demand high-tech and beautiful design,” said Nobuki Kurita, chairman and president of Sony China. “We can provide them with high-value products.”
Globally, Sony posted a net profit of 33.6 billion yen (US$277 million) in the three months ended on September 30, up from a loss of 104.2 billion yen in the same period a year ago, on booming sales of game and image sensor products.
Instead of business like TV and smartphone, Sony has developed “growth drivers” and “profit generators” in game, imaging products, video and sound business.
Sony has set up a PlayStation subsidiary in Shanghai’s free trade zone and plans to launch virtue reality devices in the domestic market.
China could boast 5 million high-definition cinema screens in 2017 — a business that Sony China can tap, said Kurita.
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