Sony to launch PS4 on March 20 after delay
Print Edition
SONY will launch the long-awaited latest PlayStation game consoles on China’s mainland on March 20 after a two-month delay, the Japanese electronic giant said yesterday.
Sony has resolved the problems over game content inspection by government regulators which forced the company to delay the debut originally set for January.
Sony, which cooperates with Shanghai-based media giant Oriental Pearl Group, will start selling PlayStation 4 from 2,899 yuan (US$463), and a handheld PlayStation Vita costs above 1,299 yuan.
“Sony will try its best to offer Chinese customers a unified PlayStation and services that meet the global standard,” Takehito Soeda, Sony’s head of PlayStation business in China, said in a previous interview. “But we have to obey Chinese regulations.”
After a 13-year ban on foreign game consoles, Chinese mainland game fans are now able to have two most popular game consoles — PlayStation and Microsoft Xbox, which debuted on the mainland in September.
PlayStation 4 sales reached 13.5 million units globally by September, which made it the most popular PlayStation since Sony debuted its first-generation PlayStation in 1994.
China’s video game industry is set to see US$10 billion in sales this year, said PricewaterhouseCoopers.
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