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June 22, 2017

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Streaming boom to rise to US$6.3b

CHINA’S Internet live streaming market is expected to more than double to 43 billion yuan (US$6.3 billion) this year as fans increasingly follow celebrities, a joint study by Weibo and Internet consultancy iResearch.

At the end of May, the number of users following Internet celebrities on Weibo jumped 20 percent from a year ago to 465 million — a little under one and a half times the entire population of the United States.

More than 60 percent of online fans were male and about 54 percent of them were from lower-tier cities, the study found.

Internet celebrities are also increasingly relying on multi-channel networks, or small-scale talent agencies, to support their video production.

Multi-channel networks provide marketing and promotional services for the celebrities and share commissions from their advertising or sponsor income.


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