Talks on iTunes shows
By Sue Zeidler |
August 26, 2010, Thursday
|
Print Edition
Print Edition
APPLE Inc is in talks with News Corp, Walt Disney and other media conglomerates to rent TV shows to viewers for 99 cents through iTunes, three sources with knowledge of the matter said.
The industry sources, who spoke on the condition of anonymity because negotiations were private, said the discussions were aimed at allowing viewers to rent network programming off Apple's iTunes store for 48 hours.
One of the three entertainment industry sources said that several media firms, including NBC and CBS, were not enamored with the plan because they believed it would undercut revenue they already earn through iTunes.
But some analysts say if the deal goes through, revenue raked in off iTunes is likely to dwarf the income networks earn through free, ad-supported content online from sites such as Hulu.
Representatives from Apple, Disney, News Corp, CBS and General Electric Co's NBC declined to comment. Disney owns ABC and News Corp runs the Fox network.
Consumers now can buy - for repeated viewing - whole episodes of popular TV shows for about US$1.99 an episode.
The industry sources, who spoke on the condition of anonymity because negotiations were private, said the discussions were aimed at allowing viewers to rent network programming off Apple's iTunes store for 48 hours.
One of the three entertainment industry sources said that several media firms, including NBC and CBS, were not enamored with the plan because they believed it would undercut revenue they already earn through iTunes.
But some analysts say if the deal goes through, revenue raked in off iTunes is likely to dwarf the income networks earn through free, ad-supported content online from sites such as Hulu.
Representatives from Apple, Disney, News Corp, CBS and General Electric Co's NBC declined to comment. Disney owns ABC and News Corp runs the Fox network.
Consumers now can buy - for repeated viewing - whole episodes of popular TV shows for about US$1.99 an episode.
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