Telco to lift content sales
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CHINA Mobile will boost sales of mobile games, music and e-books to counter the drop in income of its traditional business like volume and text messages, which is being eroded by popular instant message tools like Tencent’s WeChat, the company said yesterday.
The world’s biggest telco suffered a 22 percent fall in text message volume from January to April, Bloomberg News reported, citing China Mobile’s executives. The decline followed last year’s 15 percent drop in text message volume.
“We need content. We are building content for music, reading and video. Video is a very good area in the future. So are games and animations and cartoons,” China Mobile’s Chairman Xi Guohua said yesterday at a meeting in Hong Kong.
Tencent’s free WeChat, with about 500 million users, is gaining popularity as they allow users to send voice and text greetings, which many subscribers use instead of traditional calls or texts.
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