Tencent looks to younger group of users
Print Edition
TENCENT wants to develop more products and services based on the behavior of a younger generation of Internet users on QQ, a mobile chatting tool, and their common interests, senior company executives said.
Tencent said it will continue to update its design interface to make the software more suitable to meet the self expressions of the younger generation.
“We’ll put more focus on the young generation’s social networking demand and build interest groups to drive their usage and interaction through QQ,” Dowson Tang, president of Tencent’s social network business group, told a media briefing in Shenzhen yesterday.
“Our aim is to introduce more services for the younger generation of consumers to be able to not only search for topics of interest but also purchase digital content more easily,” he said.
Currently more than half of Tencent QQ’s users were born after the 1990s.
People who were born after 1990 are more eager to realize their self value and express their feelings, according to a joint research report released by Tencent and domestic Internet consultancy Analysys International.
They’re more willing to share their desire and emotions and also likely to make friends with people they met online who share the same interests and hobbies.
“These characteristics have decided the future development of QQ,” said Yin Yu, Tencent’s vice president.
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