Tencent seeks partnership to win players
Source: Bloomberg News |
July 4, 2012, Wednesday
|
Print Edition
Print Edition
TENCENT Holdings Ltd, China's biggest Internet company, will set up a partnership with Vivendi SA's Activision Blizzard Inc video-game unit to win players in the world's biggest online market.
The companies will offer Activision's 'Call of Duty' game in China, according to information on the Chinese company's website yesterday.
Tencent is boosting sales of online games in China and overseas markets such as South Korea, helped by acquisitions including last year's takeover of US studio Riot Games Inc. The Shenzhen-based company is the second-best performer in Hong Kong's Hang Seng Index this year as it diversifies into services for smartphone users and e-commerce.
Vivendi, which also owns Universal Music Group and phone divisions in France, Morocco and Brazil, has decided to seek a buyer for its stake in Activision Blizzard, a person with knowledge of the matter said last month. Activision, based in Santa Monica, California, licenses games including 'World of Warcraft' to NetEase Inc, China's second-biggest online games company.
Tencent accounted for 43.6 percent of China's online game market by revenue in the first quarter, according to a May 24 report by BOCOM International. NetEase followed with a 15 percent share, the report said.
Tencent's 'League of Legends' game is the most popular title in South Korea with a market share of 21 percent, said a May 12 report by Barclays Capital.
The companies will offer Activision's 'Call of Duty' game in China, according to information on the Chinese company's website yesterday.
Tencent is boosting sales of online games in China and overseas markets such as South Korea, helped by acquisitions including last year's takeover of US studio Riot Games Inc. The Shenzhen-based company is the second-best performer in Hong Kong's Hang Seng Index this year as it diversifies into services for smartphone users and e-commerce.
Vivendi, which also owns Universal Music Group and phone divisions in France, Morocco and Brazil, has decided to seek a buyer for its stake in Activision Blizzard, a person with knowledge of the matter said last month. Activision, based in Santa Monica, California, licenses games including 'World of Warcraft' to NetEase Inc, China's second-biggest online games company.
Tencent accounted for 43.6 percent of China's online game market by revenue in the first quarter, according to a May 24 report by BOCOM International. NetEase followed with a 15 percent share, the report said.
Tencent's 'League of Legends' game is the most popular title in South Korea with a market share of 21 percent, said a May 12 report by Barclays Capital.
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