Tmall expects more global Singles Day
Print Edition
ALIBABA’S Tmall site is set to attract around 26,000 vendors to this years’ Singles Day sales campaign and the company wants to put more emphasis on international buyers and sellers after securing the largest initial public offering in the US last month.
The site will also deepen collaboration with partners such as fashion media, courier services, and technology infrastructure partners.
“We hope to build each year’s Singles Day into a platform to allow vendors, service providers and technology partners to play their part,” Wang Yulei, president of Tmall, said at a press briefing in Hangzhou yesterday.
Alibaba has signed memorandums of understanding with vendors from at least 20 countries and regions, including the United States, Japan and South Korea, to increase product offerings for this year’s online shopping spree.
Last year, 35 billion yuan (US$5.7 billion) in transactions were recorded during the 24-hour event.
Apart from international vendors, overseas shoppers will also be able to shop on this year’s Singles Day, but Tmall officials didn’t reveal details.
Wang said the site will also provide personalized merchandise for Tmall’s smartphone application users as he expects transactions through smart devices to rise “significantly from last year’s,” without elaboration.
Last year, mobile Internet transactions made up 15 percent of total Singles Day spending.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
