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Top brands from Internet
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AN increasing number of Internet companies are among the fastest growing, according to a regional brand ranking report released yesterday, which assesses consumer attitude toward brands from 14 major categories.
A total of 18 brands which made it to the top-100 Asia list are from the consumer electronics and telecommunications categories, according to Asia’s Top 1000 Brands study co-launched by trade magazine Campaign Asia and market research firm Nielsen.
This is the 11th year the ranking is released.
“Most consumer electronics firms and premium retail brands have managed to maintain their ranking while Internet companies such as Baidu and Tencent are among the fastest growing ones,” said Georgia Zhuang, vice president of consumer research at Nielsen China.
Samsung is the top brand in the Asian and China rankings. The brands in the top spots were those which focus on product and service experience, Zhuang pointed out.
The online survey, done earlier this year, covered 6,400 respondents in 13 markets, with 1,200 in China.
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