Xiaomi eyes Redmi to boost share
Print Edition
XIAOMI Corp, which has already sold over 110 million Redmi handsets, aims to tap the low-cost brand more to offer video, social and game applications to lure young consumers, the firm said yesterday.
The Redmi model, which debuted in 2013 and costs less than 1,000 yuan (US$150), is attractive to its users aged between 20 and 29 years. They like using the video, social, games, reading and picture apps. Their favorite applications are iQiyi, WeChat and Yidian, according to Xiaomi.
Xiaomi, which is facing challenges from rivals Huawei, Vivo and Oppo, aims to grab market share through the low-cost Redmi.
Xiaomi, which formerly focused on Internet promotions, has opened more offline stores and outlets to tap into the domestic market, following rivals such as Huawei and Oppo. Xiaomi has also invested in various sectors to establish an eco-system.
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