Xiaomi focuses on video as phone sales dip
Print Edition
XIAOMI has invested US$400 million in online video content and services as the smart TV business expands while its smartphone sales took a dip in the domestic market.
Xiaomi aims to sell 10 million units of set-top box and TV in 2015, up from 7 million units now, Chen Tong, Xiaomi’s vice president and a former editor-in-chief of Sina.com, said yesterday.
“The Internet and new technologies will change everything in the industry,” Chen said during a press conference to promote the company’s new smart TV product, Xiaomi TV 2S. “A strong eco-system and brand awareness will make Xiaomi one of the winners.”
Xiaomi announced last year an investment of US$1 billion in video content.
The Xiaomi TV 2S, featuring a 48-inch super high-definition screen and a Miui system based on Android 5.0, will cost consumers from 2,999 yuan (US$468). That’s a third the price of Samsung and a quarter of Sony’s price for TVs with similar features.
In the first half of this year, Xiaomi sold 34.7 million handsets compared with 35 million units in the second half of last year, the first sequential fall since the company began disclosing six-month figures in 2013.
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