Yahoo continues with take-over spree
Source: Agencies |
July 5, 2013, Friday
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YAHOO forged ahead on Wednesday on its months-long take-over binge with word that it had bought Xobni, a startup behind tools for better managing contact lists and e-mail inboxes.
Yahoo did not disclose how much it paid for Xobni - which is 'inbox' spelled backwards - but said it planned to use the startup's technology to improve Yahoo! Mail, Messenger and other "communications offerings."
San Francisco-based Xobni was launched in 2006, and two years later the venture-backed firm hired Yahoo executive Jeff Bonforte as chief.
A message posted at the Xobni blog indicated that the team was settling in to new digs at Yahoo's main campus in the Silicon Valley city of Sunnyvale.
"This is just the type of gig we've been preparing for throughout our history," Xobni said.
Xobni products help manage e-mail and other communications based on patterns of exchanges between people and their contacts.
The acquisition continues a shopping spree launched after Marissa Mayer became chief of Yahoo a year ago.
Yahoo on Tuesday said it bought Qwiki, a New York operation behind an application that converts video and pictures on iPhones into sharable movie clips complete with music soundtracks. Yahoo also said it bought Bignoggins Productions, a one-person operation specializing in fantasy sports applications for iPhones.
Yahoo in June sealed a billion-dollar deal for blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.
Yahoo last month bought startup GhostBird Software, which makes picture-taking applications for iPhones, to enhance its Flickr photo service.
Since former Google executive Mayer became chief at Yahoo, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.
Yahoo recently bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.
"When a CEO is in trouble, and innovation is not happening internally, they go acquisition crazy," Silicon Valley analyst Rob Enderle said. "Marissa Mayer is bouncing all over the place; it looks like she is in a panic."
Yahoo did not disclose how much it paid for Xobni - which is 'inbox' spelled backwards - but said it planned to use the startup's technology to improve Yahoo! Mail, Messenger and other "communications offerings."
San Francisco-based Xobni was launched in 2006, and two years later the venture-backed firm hired Yahoo executive Jeff Bonforte as chief.
A message posted at the Xobni blog indicated that the team was settling in to new digs at Yahoo's main campus in the Silicon Valley city of Sunnyvale.
"This is just the type of gig we've been preparing for throughout our history," Xobni said.
Xobni products help manage e-mail and other communications based on patterns of exchanges between people and their contacts.
The acquisition continues a shopping spree launched after Marissa Mayer became chief of Yahoo a year ago.
Yahoo on Tuesday said it bought Qwiki, a New York operation behind an application that converts video and pictures on iPhones into sharable movie clips complete with music soundtracks. Yahoo also said it bought Bignoggins Productions, a one-person operation specializing in fantasy sports applications for iPhones.
Yahoo in June sealed a billion-dollar deal for blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.
Yahoo last month bought startup GhostBird Software, which makes picture-taking applications for iPhones, to enhance its Flickr photo service.
Since former Google executive Mayer became chief at Yahoo, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.
Yahoo recently bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.
"When a CEO is in trouble, and innovation is not happening internally, they go acquisition crazy," Silicon Valley analyst Rob Enderle said. "Marissa Mayer is bouncing all over the place; it looks like she is in a panic."
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