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Yahoo seals more partnerships
By Michael Liedtke |
November 18, 2010, Thursday
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Print Edition
Print Edition
YAHOO! Inc is hopping on the bargain-hunting bandwagon with Groupon, the Internet's hottest discount broker, and more than a dozen other similar services.
The partnerships announced on Tuesday are the latest in a series of alliances that Yahoo has forged in the past 18 months with other Internet companies. It's part of an effort to keep people on Yahoo's website for longer periods and bring in more ad revenue after years of listlessness.
The turnaround efforts haven't paid off yet, leaving Yahoo vulnerable to a possible takeover attempt. Repeated published reports have asserted buyout firms that prey on out-of-favor companies have been exploring a possible Yahoo bid that might include the participation of another struggling Internet icon, AOL Inc. Yahoo CEO Carol Bartz declined to address those reports during an on-stage appearance on Tuesday at the Web 2.0 summit in San Francisco.
Bartz and her underlings so far have brushed aside the renewed takeover talk as they focus on trying to boost the company's earnings and introduce more features that "engage and delight" the more than 500 million worldwide users of Yahoo's website.
"You will see more rolling thunder and a drumbeat of constant innovation from us," Blake Irving, Yahoo's chief product officer, told reporters before Bartz's appearance.
So far, Yahoo mostly has been leaning on the ingenuity of its rivals and other Internet services. It is relying on Microsoft Corp for most of its search results and related advertising and working with Facebook, Twitter and Zynga.
The partnerships announced on Tuesday are the latest in a series of alliances that Yahoo has forged in the past 18 months with other Internet companies. It's part of an effort to keep people on Yahoo's website for longer periods and bring in more ad revenue after years of listlessness.
The turnaround efforts haven't paid off yet, leaving Yahoo vulnerable to a possible takeover attempt. Repeated published reports have asserted buyout firms that prey on out-of-favor companies have been exploring a possible Yahoo bid that might include the participation of another struggling Internet icon, AOL Inc. Yahoo CEO Carol Bartz declined to address those reports during an on-stage appearance on Tuesday at the Web 2.0 summit in San Francisco.
Bartz and her underlings so far have brushed aside the renewed takeover talk as they focus on trying to boost the company's earnings and introduce more features that "engage and delight" the more than 500 million worldwide users of Yahoo's website.
"You will see more rolling thunder and a drumbeat of constant innovation from us," Blake Irving, Yahoo's chief product officer, told reporters before Bartz's appearance.
So far, Yahoo mostly has been leaning on the ingenuity of its rivals and other Internet services. It is relying on Microsoft Corp for most of its search results and related advertising and working with Facebook, Twitter and Zynga.
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