YouTube deals draw in European content
Source: Agencies |
October 9, 2012, Tuesday
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Print Edition
Print Edition
YOUTUBE is taking its original programming venture to Europe, announcing a slew of new partnerships aimed at internationalizing its array of tailor-made videos with content from Britain's BBC, London-based FreemantleMedia, Netherland's Endemol, and dozens of others.
The Google Inc-owned video site said yesterday it is launching more than 60 new video channels with content from Britain, Germany, France and the United States. The new programming will be in addition to the 100 channels of content launched in the United States last year. Like pre-existing American offerings, the European channels will have a mix of celebrity-oriented, niche and established programming.
"Some of the channels are personality-driven, others are from partners who are totally passionate about a subject," Ben McOwen Wilson, who manages YouTube's northern European partnerships, said. He said the goal was to let content producers come up with something they couldn't deliver on TV.
The expansion into Europe marks another step in YouTube's foray into a business model typically associated with traditional commissioning editors.
McOwen Wilson declined to say how much YouTube was shelling out for the European expansion. The Associated Press has previously reported that the company paid out US$100 million to producers when it launched its US channels in 2011.
The Google Inc-owned video site said yesterday it is launching more than 60 new video channels with content from Britain, Germany, France and the United States. The new programming will be in addition to the 100 channels of content launched in the United States last year. Like pre-existing American offerings, the European channels will have a mix of celebrity-oriented, niche and established programming.
"Some of the channels are personality-driven, others are from partners who are totally passionate about a subject," Ben McOwen Wilson, who manages YouTube's northern European partnerships, said. He said the goal was to let content producers come up with something they couldn't deliver on TV.
The expansion into Europe marks another step in YouTube's foray into a business model typically associated with traditional commissioning editors.
McOwen Wilson declined to say how much YouTube was shelling out for the European expansion. The Associated Press has previously reported that the company paid out US$100 million to producers when it launched its US channels in 2011.
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