ZTE sees cellphone income to account for 50% of revenue
By Zhu Shenshen |
April 19, 2013, Friday
|
Print Edition
Print Edition
ZTE Corp, which has already sold 500 million phones globally, sees mobile phone revenue to contribute to half of its total income by 2015 from an expected 30 percent this year.
China's biggest public telecommunications equipment maker eyes the revenue gain to come from surging smartphone sales, overseas expansion and 4G opportunities.
ZTE is banking on mobile phones to help diversify business and overcome weaker demand for telecom equipment which drove the Shenzhen-listed firm into its first annual loss of 2.84 billion yuan (US$459 million) in 2012 since being listed in 1997, industry insiders said. Its revenue fell 2.4 percent to 84.2 billion yuan last year.
Last year, ZTE sold 25.8 billion yuan of mobile phones and the firm expects sales to grow 30 percent this year.
"Mobile phones have become our strategic business, especially smartphones," Hou Weigui, ZTE's president, said at an event that marks the firm's 15th year of selling mobile phones.
This year, ZTE plans to sell 45-50 million smartphones, up from 35 million units last year. It plans to sell high-end phones costing over 2,000 yuan and also test the market for phones priced over 3,000 yuan, where Apple and Samsung dominate, He Shiyou, ZTE's executive vice president, said.
In 2012, ZTE sold 65 million phones globally, taking up 3.8 percent market share to rank No. 4, according to International Data Corp, a US-based IT research firm. Overseas sales account for 60 percent of ZTE's total revenue.
China's biggest public telecommunications equipment maker eyes the revenue gain to come from surging smartphone sales, overseas expansion and 4G opportunities.
ZTE is banking on mobile phones to help diversify business and overcome weaker demand for telecom equipment which drove the Shenzhen-listed firm into its first annual loss of 2.84 billion yuan (US$459 million) in 2012 since being listed in 1997, industry insiders said. Its revenue fell 2.4 percent to 84.2 billion yuan last year.
Last year, ZTE sold 25.8 billion yuan of mobile phones and the firm expects sales to grow 30 percent this year.
"Mobile phones have become our strategic business, especially smartphones," Hou Weigui, ZTE's president, said at an event that marks the firm's 15th year of selling mobile phones.
This year, ZTE plans to sell 45-50 million smartphones, up from 35 million units last year. It plans to sell high-end phones costing over 2,000 yuan and also test the market for phones priced over 3,000 yuan, where Apple and Samsung dominate, He Shiyou, ZTE's executive vice president, said.
In 2012, ZTE sold 65 million phones globally, taking up 3.8 percent market share to rank No. 4, according to International Data Corp, a US-based IT research firm. Overseas sales account for 60 percent of ZTE's total revenue.
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