Home 禄 Business 禄 Manufacturing
Lego's Asia focus with 1st China plant
Source: Agencies |
March 20, 2013, Wednesday
|
Print Edition
Print Edition
LEGO is building its first factory in China as part of a plan to move production closer to Asia, its fastest growing market.
The Danish maker of colorful plastic building blocks for children said it's investing at least 100 million euros (US$130 million) in the new plant. Building will start in 2014 and it will be fully operational by 2017.
The factory will be in Jiaxing, 100 kilometers southwest of Shanghai, where Lego is planning an Asian distribution center.
Lego said the new plant will be "a supply base for future growth in Asia." It said in recent years sales in the region have grown by over 50 percent annually.
Chief Operating Officer Bali Padda said Lego's strategy is to reduce the time needed for shipping by basing production near its main markets.
Lego predicted the factory, which will have moulding, decoration and packaging facilities, will be able to supply 70 to 80 percent of the toys it sells in Asia in 2017.
The plant will employ 2,000 workers by the time it's fully running. Lego also has plants in Denmark, Hungary, the Czech Republic and Mexico.
The Danish maker of colorful plastic building blocks for children said it's investing at least 100 million euros (US$130 million) in the new plant. Building will start in 2014 and it will be fully operational by 2017.
The factory will be in Jiaxing, 100 kilometers southwest of Shanghai, where Lego is planning an Asian distribution center.
Lego said the new plant will be "a supply base for future growth in Asia." It said in recent years sales in the region have grown by over 50 percent annually.
Chief Operating Officer Bali Padda said Lego's strategy is to reduce the time needed for shipping by basing production near its main markets.
Lego predicted the factory, which will have moulding, decoration and packaging facilities, will be able to supply 70 to 80 percent of the toys it sells in Asia in 2017.
The plant will employ 2,000 workers by the time it's fully running. Lego also has plants in Denmark, Hungary, the Czech Republic and Mexico.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
